White International was founded in 1952 and acquired by the Lonsyd Group of companies in 1976. The Lonsyd Group is an Australian family owned company. From humble beginnings importing hand tools and distributing direct to end users, White International has rapidly grown into a national importation and distribution company servicing multiple markets utilising quality product from around the globe.

Our focus on premium quality products and customer service have assisted greatly in achieving our current status of being a key supplier to the markets we service. Our objective is to differentiate against alternate suppliers to industry and to build strategic relationships by continually exceeding our customers’ expectations in everything we do. 

Our head office is based in Sydney with distribution centres in Sydney, Australia and Auckland, New Zealand. In July 2013 White International acquired the business of J.W Ross. By amalgamating these two entities under the White International banner we are confident that we now bring to the market an extremely compelling broad range of products, with improved efficiencies and service.

With brands such as Estwing, Marshalltown, Triton, Stahlwille, Ko-ken, Abbott & Ashby, Ross, Thor Hammer, Vacmaster and more White International are sure to have the product that you are looking for by a brand that you know and trust.